How Cash Counters for Retail Stores Can Boost Foot Traffic

Dec 04 2017

Topics: Currency Counter

If more people visit your store, more people will make purchases. This means for you to improve your retail business’ revenue, you need to increase foot traffic. 

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One of the easiest—and probably most surprising—ways you can do this is by investing in cash counters for retail stores. A cash counter is a machine used to automatically (not to mention quickly!) count the cash you have in your store. In a matter of seconds, an entire till can be counted, freeing up your employees to get back to helping customers. 

Here are some ways cash counters for retail stores can boot your foot traffic.

A Better Customer Experience

Never underestimate the power of a positive customer experience. When customers enjoy their time in your store, they’ll tell approximately three friends about it. Those are three new potential customers, which is great. But a great customer experience also prevents the reverse story. If someone has a horrible time in your store, they’re going to tell ten friends—and those are ten people who will be less likely to shop in your store. 

On the surface, it seems like cash counters for retail stores will have little effect on customer experience. But with cash counters, your staff needs to spend less time huddled away in the backroom counting cash. Employees can spend more time out on the floor offering an amazing customer experience. 

When you focus on outstanding customer service rather than cash counting, word will spread that your store is the best to shop at. As word spreads, you’ll find more and more people wandering into your store just to experience the service. And once they’re in, it’s easier to convince them to buy...

Spending Money to Make Money

A cash counter is also going to save your business money. These machines are incredibly accurate (more accurate than a human could ever be), which means you always know the exact amount of cash you’re working with. It also deters employee theft and can detect counterfeit bills. There’s a lot of profit that is written off as loss due to shrinkage. In the short term, a cash counter can alleviate this loss, actually increasing your revenue without needing a single extra person to step into your store. 

This provides you with some extra money that you can reallocate into effective marketing. More marketing means more visibility, which means more people are likely to cross your threshold. And as we’ve already noted, the more people in your store, the more revenue you’ll see... 

By freeing up your staff to provide better service, you create an impetus to visit your store, which means more feet on the floor (both employees and customers!) and more sales in your tills. At the same time, by using cash counters for retail stores, you will increase the accuracy of your cash counts and offer better protection to your funds, freeing up much-needed dollars for effective marketing. With a cash counter on hand, in no time you’ll see your foot traffic rise and your revenue follow.

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Andrea Lombardi

Andrea Lombardi

Andrea joined the CashTech team upon its inception in 2003. Learning the business from the ground up, she now unitizes her expertise in account management, planning, negotiation, and managing the daily operations of CashTech’s sales, marketing, and logistics departments.Andrea holds a bachelor’s degree from the University of Western Ontario. She enjoys travelling and has a passion for personal fitness, including obtaining her kettlebell certification. Andrea lives in Toronto with her husband and two young sons.

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CashTech Currency Products Inc.
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