Working at a concession stand is hard with much more at stake than you think. Customers are looking to have their orders taken and fulfilled as quickly as possible. This often leads to staff that are working quickly and under pressure. Unfortunately, this mixture of speed and pressure can lead to a variety of mistakes that not only affect the business’ bottom line, but the customer service that consumers experience.
Improving customer service at a concession stand often includes all systems working cohesively to help staff fulfill orders as quickly as possible. When the staff are able to do their jobs easily and effectively, customers take notice and are more likely to be pleased with the service. Maintaining fast service, limiting errors, and keeping a positive attitude… these are all key pieces to the puzzle of concession stand success.
Fast Service
While there are many concession stand mistakes, the most important aspect of a great concession stand is speed with amazing accuracy—a combination that is difficult to maintain. When it comes to customer service at a concession stand, customers don’t want to stand in line for a long period of time, missing the event they are the venue to see. The longer they wait, the more their frustration grows. So, keeping the experience quick is vitally important to a positive concession stand experience.
Commercial currency machines allow for concession stand staff to focus on the customer experience, rather than counting money or sorting bills. It allows for less human error in counting, and eliminates the process of double checking and balancing tills. In turn, staff are able to fulfill orders more quickly. This leaves customers standing in line confident that they won’t have to wait long.
Limited Transactional Errors
The very nature of a concession stand makes it easy to commit common mistakes. Working in a small space with lots of orders can leave even the best employee under pressure and confused. However, customers still expect their orders to be completed without any hiccups. A seamless transaction and a great meal will leave customers happy with their service and more likely to return next time.
Automating your cash system will limit the amount of transactional errors that occur and the amount of hiccups a customer experiences. With proper training, staff will feel comfortable processing any type of transaction, while allowing customers to pay for their products anyway they like.
Quickly completing refunds, making voids, and applying discounts all improve the customer’s experience. This provides your customers with the service they want, in a timely fashion. The experience of an easy transaction will leave the consumer remembering how simple it was to get exactly what they wanted.
Positive Attitude
Visiting a concession stand, especially at a concert or carnival, should be fun. It’s part of the event-going experience that everyone remembers. This means each experience should leave the customer feeling excited and wanting to return. When staff are stressed with orders, confused at the transactions, and overwhelmed with customers, their positive attitudes quickly shift to negativity. Ensuring that staff members are equipped with the necessary tools for success is vital for improving customer service at a concession stand. Otherwise, staff will become agitated and customer service will plummet.
Having a healthy amount of product in stock, organized cash registers, and a safe serving environment will ensure that staff have all the basic needs fulfilled. Additionally, automated cash systems will help staff complete orders quickly and efficiently, leaving more time for them to focus on their excellent customer service skills, and less time wasted on counting money or fixing confusing transactions.
